Shari Stewart : This Is An Un Official Fan Site Tribute
Shari Stewart
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Shari Stewart

Movie Title Year Distributor Notes Rev Formats Black Lust 1983 VCR IR DRO Black Sheep of the Family 1987 Black Tie LezOnly Blonde On Black 1985 Coast To Coast LezOnly Brown Sugar 1984 VCX DRO Chocolate Candy 1984 Vidco Entertainment DO Chocolate Delights 1985 Essex Video / Electric Hollywood DRO Ebony Dreams 1988 Caballero Home Video DRO Golden Girls Film 197 1984 Caballero Home Video IR Hot Shorts: Athena Star 1987 VCR IR 1 DO Joys of Erotica 108 1984 VCR Palomino Heat 1984 Command Video LezOnly O Screw Erotic Video 1 1985 Metro
Demographic (e.g. age, gender, socio-economic class, education) Gender Income Life-Cycle (e.g. Baby Boomer, Generation X, Millennial, Generation Z) Lifestyle (e.g. tech savvy, active) Behavioural (e.g. brand loyalty, usage rate) [53] Once a segment has been identified to target, a firm must ascertain whether the segment is beneficial for them to service. The DAMP acronym is used as criteria to gauge the viability of a target market. The elements of DAMP are: Discernable how a segment can be differentiated from other segments. Accessible how a segment can be accessed via Marketing Communications produced by a firm Measurable can the segment be quantified and its size determined? Profitable can a sufficient return on investment be attained from a segment's servicing? The next step in the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by firms. These are:



Undifferentiated where a company produces a like product for all of a market segment Differentiated in which a firm produced slight modifications of a product within a segment Niche in which an organization forges a product to satisfy a specialized target market Positioning concerns how to position a product in the minds of consumers and inform what attributes differentiate it from the competitor's products. A firm often performs this by producing a perceptual map, which denotes similar products produced in the same industry according to how consumers perceive their price and quality. From a product's placing on the map, a firm would tailor its marketing communications to meld with the product's perception among consumers and its position among competitors' offering. [54] Promotional Mix See also: Integrated marketing communications and Promotional mix The promotional mix outlines how a company will market its product. It consists of five tools: personal selling, sales promotion, public relations, advertising and social media Personal selling Main article: Personal selling Personal selling involves an oral presentation given by a salesperson who approaches an individual or a group of potential customers. Personal selling allows for two-way communication and relationship building that can aid both the buyer and the seller in their goals. Personal selling is most commonly seen in business-to-business marketing (e.g.: selling machinery to a factory, selling paper to a print shop), but it can also be found in business-to-consumer marketing (e.g.: selling cars at a dealership). [4] Female beer sellers warn the photographer that he also has to buy some, Tireli market, Mali 1989 Sales promotion Main article: Sales promotion Sales promotion involves short-term incentives to encourage the buying of products. Examples of these incentives include: free samples contests premiums trade shows giveaways coupons sweepstakes games Depending on the incentive, one or more of the other elements of the promotional mix may be used in conjunction with sales promotion to inform customers of the incentives. [4] Public relations Main article: Public relations Public relations is the use of media tools to promote a positive view of a company or product in the public's eye. Public relations monitors the public opinion of a company or product and generates publicity to either sustain a positive opinion or lessen or change a negative opinion. Public relations can include interviews, speeches/presentations, corporate literature, social media, news releases and special events. [4] Advertising Main article: advertising Advertising occurs when a firm directly pays a media channel to publicize its product. Common examples of advertising include: TV commercials Radio commercials Radio ads Magazine ads Online ads Billboards Event sponsorship Direct mail ads Transit ads [4] Social Media Main article: Social media marketing Social media is used to facilitate two-way communication between companies and their customers. Social media outlets such as Facebook, Twitter, Tumblr, Pinterest, Snapchat and YouTube allow brands to start a conversation with regular and prospective customers. Viral marketing can be greatly facilitated by social media and if successful, allows key marketing messages and content in reaching a large number of target audiences within a short time frame. Additionally, social media platforms can also house advertising and public relations content..[4] The Marketing Plan Main article: Marketing plan The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, as well as to an organization's overall marketing strategy. An organization's marketing planning process is derived from its overall business strategy. Thus, when top management are devising the firm's strategic direction/mission, the intended marketing activities are incorporated into this plan. Process Within the overall strategic marketing plan, the stages of the process are listed as thus: Mission Statement SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis Marketing Objectives Targeted Marketing Strategy Marketing Mix Implementation [4] Levels of marketing objectives within an organization As stated previously, the senior management of a firm would formulate a general business strategy for a firm. However, this general business strategy would be interpreted and implemented in different contexts throughout the firm. At the corporate level, marketing objectives are typically broad-based in nature, and pertain to the general vision of the firm in the short, medium or long-term. As an example, if one pictures a group of companies (or a conglomerate), top management may state that sales for the group should increase by 25% over a ten-year period. A strategic business unit (SBU) is a subsidiary within a firm, which participates within a given market/industry. The SBU would embrace the corporate strategy, and attune it to its own particular industry. For instance, an SBU may partake in the sports goods industry. It thus would ascertain how it would attain additional sales of sports goods, in order to satisfy the overall business strategy. The functional level relates to departments within the SBUs, such as marketing, finance, HR, production, etc. The functional level would adopt the SBU's strategy and determine how to accomplish the SBU's own objectives in its market. To use the example of the sports goods industry again, the marketing department would draw up marketing plans, strategies and communications to help the SBU achieve its marketing aims. Product life cycle Further information: Product life-cycle management (marketing) Product lifecycle The product life cycle (PLC) is a tool used by marketing managers to gauge the progress of a product, especially relating to sales or revenue accrued over time. The PLC is based on a few key assumptions, including: A given product would possess introduction, growth, maturity, and decline stage No product lasts perpetually on the market A firm must employ differing strategies, according to where a product is on the PLC In the introduction stage, a product is launched onto the market. To stimulate the growth of sales/revenue, use of advertising may be high, in order to heighten awareness of the product in question. During the growth stage, the product's sales/revenue is increasing, which may stimulate more marketing communications to sustain sales. More entrants enter into the market, to reap the apparent high profits that the industry is producing. When the product hits maturity, its starts to level off, and an increasing number of entrants to a market produce price falls for the product. Firms may use sales promotions to raise sales. During decline, demand for a good begins to taper off, and the firm may opt to discontinue the manufacture of the product. This is so, if revenue for the product comes from efficiency savings in production, over actual sales of a good/service. However, if a product services a niche market, or is complementary to another product, it may continue the manufacture of the product, despite a low level of sales/revenue being accrued


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